Aatir Abdul Rauf

Aatir Abdul Rauf, a seasoned VP of Marketing with a rich background in product roles, shares his insights on product marketing, growth strategies, and the new dynamic trio: Product Manager, Product Marketing Manager, and Growth. He emphasizes the importance of collaboration between these roles for sustainable growth. Aatir also discusses how premature growth efforts can backfire and highlights the critical role of storytelling in product marketing. Expect a vibrant conversation about the nuances of growth loops and effective user engagement on platforms like LinkedIn.