Aaron Zagha, CMO of Newton Baby, shares his journey from finance to innovative marketing in the baby sleep sector. He discusses the critical blend of marketing and e-commerce, emphasizing a robust tech stack and the role of AI in optimizing strategies. The conversation dives into influencer marketing's nuanced challenges and the need for data-driven personalization. Moreover, Aaron offers strategic insights for navigating Q4 marketing, especially for brands not reliant on holiday sales, highlighting the importance of effective measurement and attribution.
