Aaron Witt, CEO of BuildWitt, is changing the narrative around the construction industry, emphasizing vulnerability as a cornerstone of effective leadership. He shares insights on creating resonant content and leveling up communication skills to inspire teams. Witt discusses the importance of personal storytelling and authenticity, along with how endurance sports shaped his leadership style. He also addresses the challenges of growth and personal sacrifice while advocating for mental health awareness in leadership. Plus, hear about the successful Dirt World Summit fostering community and innovation!