Aaron Witt

Aaron Witt, founder of BuildWit and host of the Dirt Talk podcast, dives into the pressing skilled labor shortage in construction. He boldly claims the industry plays a significant role in the outreach failure, highlighting poor jobsite culture and appearance as major barriers. Witt stresses the importance of authentic storytelling in employer branding and shares how best-in-class contractors bridge generational gaps. He encourages older workers to mentor the youth, fostering resilience and pride in craftsmanship to attract the next generation.