Tanya Sammis, Owner of CrossFit Virilis, transformed her gym from 30 to 130 members by simplifying operations, downsizing her space, and focusing on creating an exceptional class experience. By prioritizing member retention and streamlining her offerings, Tanya built a thriving community in Cibolo, Texas, proving that less can truly be more. Her journey is an inspiring example of how focusing on the essentials can lead to explosive growth. --

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0:00 – Introduction

1:30 – The Journey From 30 to 130 Members

3:45 – Simplifying Gym Operations: The Key to Success

6:10 – Downsizing to Grow: Why Less is More

8:25 – Creating an Exceptional Class Experience

12:00 – Prioritizing Retention Over Expansion

15:20 – The Power of Community and Connection

18:40 – Streamlining Offerings for Member Success

22:10 – The Importance of Consistency in Coaching

25:30 – Empowering Your Team for Better Outcomes

30:00 – Lessons Learned From Mentorship and Growth

33:15 – The Role of Retention in Long-Term Gym Success

36:50 – Tanya’s “Keep Going” Philosophy

Aaron Williamson

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