Aaron Simon

Aaron and Elizabeth Simon, co-owners of a goat farm and e-commerce business, delve into TikTok's potential for boosting their goat milk soap venture. They discuss the importance of regular posting and authenticity in content creation. The conversation touches on balancing branding with growth, managing quality while delegating tasks, and innovative funding strategies to maintain control. They also share insights on using live streaming to connect with audiences and transform their passion project into a thriving business, emphasizing financial literacy and community building.