Aaron Rubin, Founder and CEO of ShipHero, shares his entrepreneurial journey from nearly bankrupting his Jiu-Jitsu apparel brand to launching a $12B warehouse management system. He discusses the challenges of e-commerce, the misconceptions surrounding warehouse robotics, and critiques the 4PL model. Rubin highlights TikTok Shop's rapid growth, how companies like Temu and Shein navigate customs, and the critical importance of strategic hiring in business success. His insights blend personal anecdotes with industry expertise, revealing the grit behind innovation.