Aaron Paul
Co-founder of Paul Street and an affiliate marketing specialist who has helped generate hundreds of millions in affiliate-driven revenue and runs PR, influencer, and performance partnerships for consumer brands.
Best podcasts with Aaron Paul
Ranked by the Snipd community
14 snips
Oct 1, 2025 • 35min
S14 E1: How Affiliates and Creators Are Redefining Brand Marketing (with Aaron Paul, Co-founder of Paul Street)
Aaron Paul, co-founder of Paul Street and an affiliate marketing expert who has driven over $500M in affiliate revenue, shares invaluable insights on the evolution of brand marketing. He discusses how affiliates have replaced traditional PR as the main trust signals for consumers. Aaron explains the importance of social proof and timing when launching affiliate programs. He also delves into advanced deal structures for top affiliates and how media buyers can scale brands through innovative performance strategies, ensuring longevity in partnerships.
11 snips
Feb 25, 2025 • 1h 31min
E048: Scaling with Affiliate Marketing: What’s Working for Leading DTC Brands, with Aaron Paul
Aaron Paul, founder of the affiliate marketing agency Paul Street, shares his deep insights into the world of affiliate marketing, drawing from his experience with top DTC brands like Onnit and HelloFresh. He discusses the crucial shift towards content-driven affiliates and why traditional media buying may not always be effective. Aaron highlights common pitfalls like over-reliance on coupon sites and emphasizes building trust with affiliates. He also explores innovative strategies, including hybrid agreements and the importance of community engagement in accelerating growth.
