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Aaron Paul

Founder of Paul Street, an affiliate marketing agency. He shares insights from working with leading DTC brands and offers advice on affiliate marketing strategies.

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Feb 25, 2025 • 1h 31min

E048: Scaling with Affiliate Marketing: What’s Working for Leading DTC Brands, with Aaron Paul

Aaron Paul, founder of the affiliate marketing agency Paul Street, shares his deep insights into the world of affiliate marketing, drawing from his experience with top DTC brands like Onnit and HelloFresh. He discusses the crucial shift towards content-driven affiliates and why traditional media buying may not always be effective. Aaron highlights common pitfalls like over-reliance on coupon sites and emphasizes building trust with affiliates. He also explores innovative strategies, including hybrid agreements and the importance of community engagement in accelerating growth.