Aaron McKee

Aaron McKee, CTO of Blis and recently acquired by T-Mobile, dives into the world of location intelligence and its impact on omnichannel advertising. He explains how geo-targeting surpasses traditional methods, enhancing audience engagement through innovative measurement strategies. The conversation touches on navigating regulatory challenges like GDPR and the shift away from cookie-centric strategies. McKee playfully compares Blis to a clever raccoon, illustrating the brand's knack for uncovering overlooked advertising opportunities amidst major tech competition.