Aaron Loeb

Aaron Loeb, the founding president of LEGO Digital Play, shares his visionary insights on LEGO's bold leap into digital gaming. He discusses the importance of building trust with kids and families and the emotional connections users have with LEGO. Loeb highlights the company's focus on innovative experiences and its ambitions to create 'forever games' like Minecraft. He also touches on the significance of diverse talent and how his journey from gaming to LEGO informs their bright future. Tune in for a fascinating look at LEGO's digital evolution!