Aaron Levenstadt, a successful entrepreneur and SEO expert, shares his journey of building Pedestal Search by focusing solely on search engine optimization. He emphasizes the power of specialization in a crowded market and the importance of establishing a strong advisory board for strategic growth. Levenstadt also introduces the 'Rule of 20' to help aspiring business owners determine their financial exit goals. His insights on navigating the complexities of mergers and acquisitions and the emotional rollercoaster of selling a business provide valuable lessons for entrepreneurs.