Aaron Glazer

Product lead at Shopify responsible for features like Rollouts and SimGym, specializing in merchant-facing product development and AI-driven experimentation tools.

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Dec 22, 2025 • 32min

Native A/B Testing Hits Shopify: What You Need to Know

Aaron Glazer, Product Lead at Shopify, shares insights on two groundbreaking features for merchants: Rollouts and SimGym. Rollouts allows for native split testing directly in the Shopify admin, empowering merchants with data-driven decisions. SimGym employs AI to simulate shopper behavior, identifying usability issues before they impact real customers. Glazer emphasizes the importance of bold testing and offers practical advice on how to leverage these tools for effective store optimization.

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