Digital marketing virtuoso Aaron Barefoot joins host Joeri Billast to decode the secrets of Web3 SEO. They discuss the challenges of advertising crypto and NFTs on mainstream platforms, the potential for decentralized search engines, and strategies for organic discoverability. Topics include content creation, backlinks, search engine utilization, community engagement, digital PR, targeting niche keywords, using AI for keyword opportunities, and the interconnectedness of traditional mediums with Web3 marketing.