Lauren Markham, a writer and founder of The Approach, joins Soleil Ho, founder of Coyote, Aaron Bady of the Oakland Review of Books, and Justin Gilmore from The Bay Area Current to discuss the booming independent media scene in the Bay Area. They explore the motivations behind launching new publications, focusing on investigative reporting and underrepresented narratives. The conversation also touches on innovative funding models and community engagement, underscoring their commitment to reviving local journalism amidst challenges posed by traditional media.