Aaisha Dadral

Ian Burrell and Aaisha Dadral, co-founders of Equiano Rum, share their inspiring journey from music to spirits. They delve into rum's rich history, linking it to Olaudah Equiano's legacy, while discussing the innovative blend of African and Caribbean rums. The duo highlights the growing premiumization trend in the rum industry and the importance of quality in spiced rum. They also reflect on their entrepreneurial challenges and aspirations, emphasizing collaboration and transparency as key to establishing Equiano as an iconic brand.