In this episode, A. G. Cook, a pioneer of hyper pop and founder of the label PC Music, shares insights into his new album, 'Britpop.' He discusses the album's innovative three-disc structure, blending pop, experimental sounds, and emotional depth. Cook dives into the creative processes behind standout tracks like 'Heartache' and 'Lucifer,' revealing intricate production techniques and his approach to collaboration with artists like Charli XCX. Listeners gain a unique perspective on his journey from traditional music to digital innovation.