

The A.I. Search Wars
14 snips May 17, 2024
Baratunde Thurston and Peter Hamby discuss the A.I. search wars between tech giants and disruptors. They delve into the impact of generative search tools like Perplexity A.I. on traditional search engines. The conversation also covers the competition between Google, Meta, and Open A.I., and the evolution of AI in online content creation and discovery.
AI Snips
Chapters
Transcript
Episode notes
Perplexity AI's Search Innovation
- Perplexity AI synthesizes search results into a detailed answer with citations, combining Wikipedia and a research assistant qualities.
- It offers more reliable and transparent information than traditional Google search or other large language models without citations.
Google's Slow But Risky AI Move
- Google moves slower in AI search because of existing business and relationships with publishers and advertisers.
- Their Search Generative Experience aims to synthesize results but risks reducing traffic and incentives for original content creators.
Food Blogger’s AI Threat
- A food blogger fears losing her livelihood as AI summaries reduce traffic to her ad-supported website.
- Such disruption threatens many content creators who depend on traditional search-driven monetization.