Round Table China Encore: From plant to plate: China's healthy dining wave
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Nov 26, 2025 China is experiencing a vibrant shift towards plant-based dining, with a surge in popularity among all ages. Hosts discuss the differences between vegetarian and flexible eating, highlighting the booming market that now boasts 50 million followers. Young adults, particularly ages 25-35, are driving this trend for health reasons. They explore the appeal of affordable all-you-can-eat buffets versus high-end dining experiences. The conversation also touches on the impact of climate on food prices and the long-term sustainability of this culinary wave.
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Vegetarian Vs Vegan Distinction
- Vegetarians avoid animal deaths but may eat eggs, dairy and honey.
- Vegans exclude all animal products and often adopt broader lifestyle choices.
Rapid Growth Amid A Small Base
- Over 50 million Chinese now follow vegetarian or mostly plant-based diets and the industry exceeded 42 billion yuan.
- The plant-based food market is expanding rapidly at over 25% annually despite being small versus broader categories.
Two-Tier Vegetarian Dining
- China hosts two main vegetarian restaurant types: high-end experiential venues and cheaper buffet-style outlets.
- High-end places mimic meat textures and emphasize atmosphere, while newcomers offer affordable everyday options.