7 lessons I learned from the launch of my new membership
Apr 21, 2024
auto_awesome
Learn valuable lessons from the launch of a new membership, including the importance of simplicity and taking action without waiting for perfection. Discover why planning for everything is unrealistic and how setting deadlines can drive progress. Navigate through challenges of launching a program, gather feedback, and enhance future launches with newfound insights.
Start with a simple version to launch successfully without feeling overwhelmed.
Taking imperfect action is better than waiting for perfection to avoid procrastination.
Establish clear deadlines to drive productivity and combat perfectionism.
Tackle technical challenges by actively learning and problem-solving, avoiding prolonged contemplation.
Deep dives
Lesson 1: Start Simple to Get Started
Starting with a simple version of a project or business idea can facilitate its launch by avoiding feeling overwhelmed. The podcast host shares their experience of wanting to perfect their membership offering, which led to procrastination. By simplifying the initial launch to a workable version, progress was made.
Lesson 2: Embrace Imperfection and Start Despite Doubts
The importance of taking imperfect action is highlighted, emphasizing the need to initiate tasks even when feeling unprepared or uncertain. The podcast host discusses the anxiety of launching a membership despite feeling incomplete, stressing the value of starting and addressing any issues along the way.
Lesson 3: Set Solid Deadlines for Productivity
Establishing clear and firm deadlines can drive productivity and prevent excessive procrastination. The host notes how having a set deadline compelled them to finalize their launch, showcasing the effectiveness of time constraints in completing tasks and overcoming perfectionism.
Lesson 4: Focus on Starting to Solve Techie Challenges
Dealing with technical challenges requires action rather than prolonged contemplation. The host navigated new platform features by engaging in hands-on learning and problem-solving, emphasizing the importance of tackling challenges by taking practical steps.
Lesson 5: Value of Offering Payment Incentives for Commitment
Providing upfront payment options with incentives can attract customers willing to commit for a longer duration. The host observed unexpected interest in quarterly payments for the membership, credited to the bonus workshop offered. Understanding customer preferences for payment flexibility can enhance business offerings.
Lesson 6: Prepare for Unexpected Events in Launches
Anticipating unexpected occurrences in business launches is essential for adaptation and growth. The host narrates a minor pricing oversight during the membership launch, emphasizing the importance of learning from mistakes and enhancing future planning and execution.
Lesson 7: Articulate Offerings Clearly for Audience Understanding
Clear communication of product benefits is crucial for audience comprehension and engagement. The podcast host received feedback on unclear messaging regarding their conversion campaigns, signaling the necessity to articulate offers effectively to address customer needs and concerns.
I recently launched my new membership "Conversion Campaigns" for the first time. I always uncover things to tweak in every launch, but launching a brand new offer on a platform I'd never used before was definitely a steep learning curve! In today's episode, I'm sharing 7 of the lessons I've learned over the last few weeks (months!) of this particular launch.
- Why keeping things simple is so important at the beginning to actually get your offer off the ground and out into the world. - How aiming for perfection is wasting your time and your energy (and so is waiting until you're feeling "ready"). - Why trying to figure it all out before you start just doesn't work—you just need to...start. - Why reminding yourself that you can't plan for everything will help you navigate those unexpected challenges that pop up during a launch.
