The Capital Stack Justin Gray of Shift Paradigm on the Problems with MarTech
Today, David is speaking with Justin Gray. Justin Gray is a serial entrepreneur who has made a career of launching successful companies and scaling them, with successful exits of over 250MM. After joining the Shift Paradigm family as a result of the LeadMD acquisition in early 2021, Justin slotted into a role near and dear to his heart, helming the go-to-market team where he manages Sales, Marketing, and Business Development. Justin is also a strong voice for pragmatic entrepreneurship, modern marketing, and building intentional organizational culture. As a recognized speaker, Justin has been published over 500 times in industry publications and maintains a regular column in Inc., while also contributing to Entrepreneur, Tech Crunch, and others. Justin and his wife Jennifer met over marketing, have a son named like a superhero, Grayson, and a daughter who’s destined to be a Rockstar. When not driving bookings revenues, you can find him roaming the fields at his hemp farm in Missouri or combing the desert looking for a poorly executed shot at the golf course.
What You’ll Learn:
- Understanding Marketing Automation
- Evolution of MarTech
- Marketing Fundamentals vs Software
- How Complex a Marketing Position can be in an Organization
- Relationship of Sales vs Marketing
- General understanding of CDP, and its place in the MarTech stack
- Merger between LeadMD and Shift Paradigm
Favorite Quote:
“Say YES! Whenever possible”
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The Capital Stack
All Things Tech Investing and Value Creation
Early growth investor David Paul interviews the world's greatest ecosystem, learns how to start and scale your own business, and finds an edge in today's capital markets. To connect with David, visit:
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DISCLAIMER:
David Paul is the founder and general partner at DWP Capital. All opinions expressed by David and podcast guests are solely their own opinions and do not reflect the opinions of DWP capital. This podcast is for informational purposes only and should not be relied upon for decisions. David and guests may maintain positions in the securities discussed on this podcast.