Best Story Wins Humanizing AI in B2B Marketing with Joe Lazer of A.Team
Aug 29, 2024
37:25
Great innovations come from great teams working together, doing more than they could individually.
And, to achieve this, companies first need to understand the problem they are trying to solve.
In this episode, we are joined by Joe Lazer, the fractional Head of Marketing at A.Team, a company revolutionizing how organizations build teams by leveraging AI. Joe shares insights into the tools developed at A.Team (Team Formation AI), the importance of brand storytelling in B2B marketing, and the emerging trend of internal evangelists as key drivers of brand and performance.
Listeners will learn:
And, to achieve this, companies first need to understand the problem they are trying to solve.
In this episode, we are joined by Joe Lazer, the fractional Head of Marketing at A.Team, a company revolutionizing how organizations build teams by leveraging AI. Joe shares insights into the tools developed at A.Team (Team Formation AI), the importance of brand storytelling in B2B marketing, and the emerging trend of internal evangelists as key drivers of brand and performance.
Listeners will learn:
- The critical role of brand storytelling in building meaningful connections with audiences, even in the face of increasing AI-driven content production.
- Why cultivating strong internal voices within a company can deliver outsized impacts on both brand recognition and sales.
- The future of B2B marketing, with a shift toward more personalized, creator-led engagement strategies.