Retail Therapy: Casper — with Ian Scott, Hitha Herzog & Andrew Neelon

Welcome to Retail Therapy, a RETHINK Retail exclusive Podcast series where we examine retailers that have a unique history, are making innovative changes to their business model, or are overcoming challenges in order to stay relevant in this highly competitive landscape. In this episode, host Ian Scott is joined by RETHINK Retail Top Retail Influencers Hitha Herzog and Andrew Neelon to discuss Casper, a direct-to-consumer startup-turned industry giant that turned over $100,000 in debt into a billion-dollar mattress company with the help of influencer marketing and user-generated content. This episode of Retail Therapy was brought to you by the Retail Cloud Alliance, Optimizely, and Avanade. To see how Optimizely and Avanade can help transform your retail business, visit them at https://www.optimizely.com/ and https://www.avanade.com/en-us.