This episode features an interview with Melissa Rosenthal, Chief Creative Officer at ClickUp. ClickUp is an all-in-one productivity platform, that brings teams, tasks, and tools together in one place. Melissa is an award-winning marketing executive focused on making the world more productive through best-in-class software as a service marketing.

On this episode Melissa Rosenthal shares her insights into creating champions of your brand, the importance of taking bets in marketing, and ways to differentiate your brand from competitors.

---

“I believe in building people as media channels. It was just a huge growth lever for us because there’s a lot of value in building people, versus brands.” - Melissa Rosenthal, Chief Creative Officer, ClickUp

---

Episode Timestamps:

*(02:51) - Melissa’s role at ClickUp

*(03:12) - Segment: Trust Tree

*(09:10) - Segment: The Playbook

*(09:37) - Why its trivial to take big bets

*(13:24) - Building people as media channels

*(15:33) - Leveraging people as funnels

*(26:21) - Empowering you teams to have a creative mindset

*(28:07) - Segment: The Dust Up

*(32:53) - Segment: Quick Hits

---

Sponsor:

Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.

---

Links

Creating Champions of Your Brand with Melissa Rosenthal, Chief Creative Officer of ClickUp