Bloomberg Businessweek cover image

Bloomberg Businessweek

Baking Interest Rising Amid the Pandemic

Jul 27, 2020
13:02

Karen Colberg, Co-CEO of King Arthur Baking Company, discusses how the company pivoted strategy to meet the increase in baking interest during the pandemic. She talks about how baking has provided a source of comfort amid stay-at-home orders.

Host: Jason Kelly. Producer: Doni Holloway.

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