Inspired Or Acquired Furkan Yuce - Inspiring Story of Scaling Elevation Flooring
Mar 26, 2025
Furkan Yuce, founder of Elevation Flooring, shares his inspiring journey from a modest beginning to leading a company projected to hit $10-12M in 2025. He discusses unique strategies that fueled this growth, like developing proprietary software and managing a back office in Turkey. Furkan reflects on the challenges of scaling during economic shifts, the importance of financial management, and what it might take for him to consider selling the business. His insights on entrepreneurship and navigating the construction industry are both enlightening and motivational.
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Humble Start From Translator To Founder
- Furkan started in commercial construction after translating on a big DC project and staying in the field through college and early jobs.
- He and two partners each put $2,500 in a bank account and launched Elevation Flooring from a tiny rented room.
Backlog Versus Reported Revenue
- Revenue reporting lags real sales because backlog can't be booked as revenue until installed and billed.
- Furkan distinguishes revenue ($7M in 2024) from sales/pipeline (~$7.5M) and stresses backlog as a buyer consideration.
Keep Profits In To Fuel Growth
- Know your margins and resist pulling all paper profit out of the business when working capital fuels growth.
- Keep cash in the business to flip working capital multiple times per year for higher returns.