Ninja Selling Podcast

5 Questions That Turn Conversations Into Clients

Jul 29, 2024
Don Tennessen, a Master Ninja Instructor and co-creator of the Ninja Installation, shares insightful techniques for building client relationships. He emphasizes the importance of the Five Magic Questions, which prioritize genuine connections over traditional sales tactics. The conversation highlights the F.O.R.D. framework—Family, Occupation, Recreation, and Dreams—as a natural way to engage clients. Through practical demonstrations, Don showcases how adapting questions and practicing can turn casual chats into valuable opportunities for business.
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INSIGHT

Focus On Them, Not You

  • Relationship-building works best when you focus on the other person, not yourself.
  • Don Tennessen says asking great questions creates connection and reveals opportunity.
ADVICE

Use F.O.R.D. To Open Conversations

  • Use the F.O.R.D. framework (Family, Occupation, Recreation, Dreams) to open natural conversations.
  • Ask Ford questions to listen for life changes that often lead to business opportunities.
ANECDOTE

Role Play: Casual Home Visit

  • Don role-plays a friendly home-visit conversation to show Ford in action.
  • The exchange moves naturally from compliments to house plans to family details about the child Ava.
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