Scott Brodbeck shares his 15-year journey building Local News Now, a successful media company with multiple publications in the DC area. He explains the differences between newsletter-first and website-first approaches, revenue diversification strategies, and how automation has been critical to his success. Scott discusses his multi-faceted revenue approach including programmatic advertising, direct sales, self-serve options, and membership programs.

For those considering the technical aspects of running a local media business, Scott breaks down his tech stack using WordPress, MailChimp, Airtable, and Zapier to create efficient workflows. He emphasizes quality local content while being strategic about operations to build a sustainable business that serves the community for years to come.

Connect with Scott Brodbeck on Twitter @ScottBrodbeck or visit his company website at LNN.co. Check out his flagship site ARLnow.com to see his local news approach in action.

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15 yr Local Media Vet Talks Success Strategies Part 2