Bloomberg Talks FIFA World Cup NYNJ CEO Alex Lasry Talks World Cup
Dec 5, 2025
Alex Lasry, CEO of the FIFA World Cup 2026 New York/New Jersey Host Committee, discusses the region's preparations for an anticipated $3 billion economic boost. He shares plans to welcome international fans and create a vibrant fan-fest atmosphere, all while addressing immigration debates. Lasry predicts that the World Cup final will draw larger audiences than past Super Bowls. He emphasizes the event's potential to inspire youth soccer participation in the U.S. and highlights collaboration with Canadian and Mexican hosts for a seamless experience.
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Huge Local Economic Boost
- The World Cup will generate over $3 billion in economic impact for the New York–New Jersey region.
- Millions of international fans will boost tourism, jobs, and long-term investment visibility.
Fan Fest Experience Drives Impact
- The host committee expects most visitors to engage in fan festivals and activations, not just stadium matches.
- That broader fan engagement shapes the overall tourism and cultural impact beyond ticketed games.
Global Eyes On New York–New Jersey
- The World Cup final will draw global attention far exceeding typical U.S. events like the Super Bowl.
- Hosting it in New York–New Jersey positions the region on the world's biggest sporting stage.