The Simple and Smart SEO Show PR + SEO = Peanut Butter and Jelly w/Visibility on Purpose
Lydia Bagarozza and Bridget Sicsko, co-founders of Visibility on Purpose join me to explore the synergy between PR and SEO, sharing actionable tips for small business owners to enhance visibility and credibility.
From pitching to publications to leveraging backlinks, learn how these strategies can drive traffic, build authority, and create lasting impact. Perfect for entrepreneurs ready to step into the spotlight!
Key Takeaways:
- PR & SEO Synergy: PR features not only enhance credibility but also boost SEO through high-quality backlinks from reputable publications.
- Pitching Best Practices: Craft tailored, mindful pitches to grab the attention of writers and editors. Trending topics and unique angles can increase your chances of being featured.
- Affiliate Marketing Insights: Many online gift guides and articles are affiliate-driven. Understand how to leverage this model to get featured.
- The Long Game of Visibility: Both PR and SEO are long-term strategies that compound over time, building authority and trust for your brand.
- PR Tools & Ecosystem: Writers need sources for their articles—position yourself as a go-to expert or brand to support their work.
Memorable Quotes:
- “Your work is the answer to someone’s prayer.” – Briget Sicsko
- “PR is about borrowing someone else’s audience.” – Lydia Bagarozza
- “Helpful content builds trust and drives decisions.” – Crystal Waddell
Listener Action Items:
- Dedicate 1-2 hours a week to work on your PR strategy, such as pitching to publications or podcasts.
- Research affiliate models and consider platforms like ShareASale or Skimlinks to support your product visibility.
- Use tools like Ahrefs to track backlinks and unders
Text me your questions or comments!
Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.
Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.
Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.
Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.
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