If you’ve ever wondered whether your marketing is actually making you money, this episode is a must-watch. Tim Brown sits down with Kevin La Sage from Searchlight Digital to discuss third-party marketing validation, essential KPIs for home service businesses, and how Searchlight's AI is changing the game.

Kevin shares powerful benchmarks from 900+ contractor accounts and reveals how his background in automotive analytics and his plumber dad’s skepticism led to a revolutionary ROI dashboard.

From booking rates to revenue per campaign, this episode helps you simplify your marketing metrics, cut wasted spend, and double down on what’s working. Whether you're a contractor or a marketing agency, this is the data clarity you’ve been craving.

Best Marketing KPI's for HVAC + Plumbing Businesses