In today’s episode, Allan and Lauren talk to Mike Grouchy, CEO of Ottawa-based SaaS company Pagecloud.
Mike shares two ways Pagecloud uses data to do business: approach everything with a hypothesis (Ask yourself: Why are we doing this?) and building a culture of discovery. By combining a hypothesis and curiosity with key metrics—this is where the magic happens.
When we ask Mike what succeed with data means to him... well, you’ll have to listen in to find out how it relates to flossing your teeth!
Metrics mentioned in this episode:
Annual Recurring Revenue (ARR): https://www.klipfolio.com/metrics/saas/annual-recurring-revenue
Monthly Recurring Revenue (MRR): https://www.klipfolio.com/metrics/saas/monthly-recurring-revenue
Net Revenue Retention Rate (NRR): https://www.klipfolio.com/metrics/saas/net-revenue-retention-rate
Churn: https://www.klipfolio.com/metrics/saas/logo-churn
Customer Lifetime Value: https://www.klipfolio.com/metrics/saas/customer-lifetime-value
CAC to LTV: https://www.klipfolio.com/metrics/saas/lifetime-value-to-customer-acquisition-cost-ratio-ltvcac
Trial to Paid Conversion Rate: https://www.klipfolio.com/metrics/marketing/trial-conversion-rate
Customer Retention Rate: https://www.klipfolio.com/metrics/saas/customer-retention-rate
If you love learning about metrics, you'll love MetricHQ, Klipfolio's online resource for all-things metrics and KPIs: https://www.klipfolio.com/metrics/
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