Tristan Van Moerkerken - Optimized: The power of a rebrand in driving performance and results

How do you get your employees to be motivated and driven in the right direction? How do you ensure that your sales and marketing efforts are deliberate and build momentum? How do you make sure you're connecting with the customers you want to be connecting with? How do you ensure that what you become known for is what you WANT to be known for?These are all questions that were answered when Tristan Van Moerkerken decided that a rebrand was needed for his business. Even though it was a big investment, he's felt more clarity on the direction of his business than ever before and is seeing the results to prove it. Tristan is the Founder and CEO of Optimized, an e-commerce platform on a mission to give you everything you need to unlock your full potential through products improving health, wellness, and physical and mental performance.In this episode, we get insight into clashes with previous founders, rediscovering a new identity, setting and directing strategy, and how this all gets tied together through the brand.This is the first episode of the new season where there is now a greater focus on topics. Enjoy!----------------------------------------------------------------------------------------------This podcast is brought to you by Metavolve. We help entrepreneurs structure their businesses for growth. We take the chaos out of scaling businesses by turning entrepreneurial intuition into aligned and committed leadership teams with clear strategic direction. We optimise the execution of strategy by helping people adapt to the inevitable change that strategy creates. Working with us to define or execute your strategy means you get access to experienced experts in business strategy and organisational psychology. You get the benefit of a blend of people-centric and commercial perspectives that can understand your context from every angle. And you get the benefit of not being dependent on us for the long term because we share our knowledge and tools with your people to improve their ability to solve future problems. To get in touch with one of our experts, head over to our website. If you would like to get in touch with our host, Cameron Coutts, then you can connect with him on LinkedIn.This episode is brought to you by Metavolve. Metavolve is a team of focused experts who want scaling entrepreneurs like you to succeed 👉 contact our team Do you have a scaling business and valuable insights about your industry? Be our next guest!