We have all heard that during the persuasion process you need to focus on getting the “yes” from your audience. Does that work? Is that true? The answer is – it depends. Great persuaders look for times when they can get affirmation from their audience. They engineer their persuasive message to get as many verbal, mental, or physical "yeses" as they can throughout their presentation. And there is good evidence to support this practice.
Listen for all the answers!
