SportsPro digital editor Tom Bassam talks to Blake Lawrence, the co-founder and chief executive of Opendorse, to find out about the platform's plans in athlete marketing and run through some best practice in social media.
The average athlete shares six pieces of social content a month, while the average team posts 30 times a day with one in three of those featuring a sponsor, so are brands allocating their resources properly? How do athletes avoid security risks and classic [insert sponsor here] errors? And what might changing rules in US college sports mean for US student-athletes?
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