Framework - Agency Best Practices

Below is the most important conceptual framework of the MyAmazonGuy Agency. Every task you work on should follow these basic parameters.

Understand the Scope.
1. Review contract terms if new project
2. Review request from client/Steven.
3. Ask questions if anything is unclear.
4. Raise flags if you think project will take a long time.
  1. Example: You need to complete a storefront for a client but they have 1000 skus.
  2. Solution: Use best selling products, examples from each category, but do not list every single sku.
Complete the work.
1. Complete the task to the scope.
2. Most clients are comfortable with us making changes and going live prior to their review. When in doubt, ask Steven. And ask the client for permission to go live.
  1. Example: Draft of EBC or storefront, then ask Client to review and go live.
QA it (Quality Assurance).
1. QA your own work by reviewing whether the completed task is what was requested.
2. Have either Steven or another person review the work.
Report the work back to the client
1. Build an email showcasing that the task was completed.
2. Screenshot of before and after if it is visual
3. Link to where the work can be seen. ASIN detail page for example.
4. If it’s a text change to titles, create a google sheet listing the before titles, with another column for proposed titles, so the client can review the work before we implement it.
5. Call to action
  1. Is there anything requiring approval, ask the client to approve, ask the client for feedback etc. If the email is just informative, no CTA required, otherwise be sure to always ask for something.

Further Context:

Action strategy
- All actions boil down to 3 types
  - Do it
    - If the action takes less than 2 mins, just do it
  - Delegate it
    - Are you the right person to do it? If this is going to take a lot of time, consider delegating to VA team. And document to Asana.
  - Defer it
    - If the action will have no positive impact, don’t do it.
    - If the action will have modest impact, but is not worth doing now, document it on asana. Schedule it for later.
Why are we doing something
- To increase sales
- To make the client happy
  - What do we want the client to understand? Feel? Expect? = Outcome vision
- To make Steven happy

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Ep. 68 – Real Happiness Meditation Challenge 2018