“Content isn’t just a lead magnet, it’s a strategic tool that can guide prospects at every stage of the buyer journey,” says Tom Rudnai, CEO of Demand-Genius. “

In this episode of The Content Cocktail Hour, Tom Rudnai, CEO of Demand-Genius, discusses how high-value content drives revenue, and how we can effectively attribute our content to business growth. He shares insights from his background in media and B2B SaaS on redefining content marketing strategies, revealing how Demand-Genius uses content to close gaps in the buyer journey. Tom also talks about the compelling shifts in content creation, and why engaging your sales team as content “connectors” can make all the difference.

In this episode, you’ll learn:

1. How to turn B2B content into a revenue-driving asset
2. Why traditional metrics often miss the mark on measuring content effectiveness
3. Practical tips for using AI and SEO strategies for high-impact content

Resources:

Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ 

Check out The Juice HQ: https://www.thejuicehq.com/ 

Connect with Tom on LinkedIn: https://www.linkedin.com/in/tom-rudnai-0539b6151/

Check out Demand-Genius: https://www.demand-genius.com/

Timestamps:

(00:00) Intro

(02:46) The content strategy shift from branding to revenue

(06:32) The role of content in guiding buyers through the funnel

(10:18) Using data for content attribution and measurement

(14:05) Why AI is reshaping SEO and content distribution

(17:45) Empowering sales with content as “information connectors”