Affiliated: ClickBank‘s Official Affiliate Marketing Podcast Ep. 181 - How He Scaled Clients to Over $1B with Paid Ads ft. Drew Kossoff
Nov 11, 2024
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Episode notes
Client Rescue via Email Advertising
- Drew Kossoff shared how a client banned on Google was rescued via email advertising on more lenient platforms.
- This personal story illustrates the importance of diversifying ad channels to avoid business risk.
Apply the 90/10 Media Rule
- Invest 90% of your budget on proven campaigns and keep 10% for testing new channels.
- Testing early and cheaply allows fast failure or success discovery, crucial for discovering new ad networks.
Tailor Creatives for Native Ads
- Native platforms like Taboola and Newsbreak require different creative like VSLs or advertorials.
- Testing and optimizing landing pages and formats are necessary, as Facebook creatives may not work effectively on native.