Cameron Hanes - Keep Hammering Collective cover image

Cameron Hanes - Keep Hammering Collective

KHC 121 - Branlin Shockey & Caleb Marmolejo

Mar 10, 2025
01:43:35

Join us for a conversation with Branlin Shockey and Caleb Marmolejo, filmmakers in the outdoor space on a mission to create authentic stories that show the real and raw emotion behind every story. Branlin and Caleb talk about how AI is changing content creation, the power of storytelling, and more.


Follow along:

Instagram: https://www.instagram.com/cameronrhanes

Twitter: https://twitter.com/cameronhanes

Facebook: https://www.facebook.com/camhanes/

Website: https://www.cameronhanes.com


Follow Caleb Marmolejo:

https://www.instagram.com/caleb.marmolejo/ 

Follow Branlin Shockey:

https://www.instagram.com/branlinshockey/


Thank you to our sponsors:

Ketone IQ: https://www.ketone.com/Cam use code CAM for 30% off your first subscription

Black Rifle Coffee: https://www.blackriflecoffee.com/ Use code KEEPHAMMERING for 20% your first order

MUD\WTR: https://mudwtr.com/cam use code CAM for 15% off 

MTN OPS Supplements: https://mtnops.com/ Use code KEEPHAMMERING for 20% off and Free Shipping

Grizzly Coolers: https://www.grizzlycoolers.com/ use code KEEPHAMMERING for 20% off

Hoyt: http://bit.ly/3Zdamyv use code CAM for 10% off


Timestamps:

00:00:00 Inspiration from Good Photography

00:03:58 Creating Authentic Content

00:09:17 How AI is Changing Photography

00:14:39 How AI is Changing Film & Replicating Emotion

00:25:31 Tangibles in Creating Good Content

00:27:28 Ad Break (MUD\WTR & Ketone-IQ)

00:29:53 The Value of Documentaries & Podcasts

00:38:00 The Nostalgia of Printed Media

00:44:13 “The Ram” - Upcoming Film Caleb is Editing

00:48:00 Filming Cam’s Hunts

00:49:36 Cam’s Idea of the Ultimate Hunting Film

00:54:20 The First Ingredient for Adventure Documentaries

01:00:10 Filming Cam’s Upcoming Cocodona Race

01:03:15 Why Finding the Limit for Cam is Important

01:08:27 Using Pain to Create Purpose & Beauty (Courtney Dauwalter’s Outlook in Running)

01:15:34 Embracing Challenges in Creating Authenticity

01:19:34 Being Content VS Finding Happiness in Challenges

01:23:07 Andrew Huberman’s Knowledge

01:30:47 Telling Stories Through AI

01:33:25 “Wolfpack”, Branlin’s Characteristics, & Unearthing Cool Stories

01:35:51 Jim Shockey - The Story of How he Couldn’t Read

01:39:02 Outro

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