Cameron Hanes - Keep Hammering Collective KHC 121 - Branlin Shockey & Caleb Marmolejo
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Mar 10, 2025 Branlin Shockey, a skilled filmmaker specializing in outdoor adventure stories, teams up with Caleb Marmolejo, who focuses on authentic storytelling in the same realm. They discuss how AI is transforming content creation, the importance of emotional connection in storytelling, and the challenges of navigating authenticity within the outdoor narrative. With thoughts on the value of analog media versus digital, they reflect on their passion for capturing genuine human experiences in their work, ultimately emphasizing the need for integrity in a technology-driven landscape.
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Early Inspiration
- Caleb Marmolejo was inspired by surf magazines and photographers like Atiba Jefferson.
- This early influence shaped his love for still photography and storytelling.
Authenticity in Photography
- Branlin Shockey explains that Caleb Marmolejo's photography style prioritizes authenticity.
- He focuses on real people and experiences, avoiding staged or inauthentic content.
AI and Photography
- Branlin Shockey experimented with AI image generation using Caleb Marmolejo's photos.
- The results were surprisingly good, raising concerns about the future of authentic photography.