The Story of The Sill

Feb 12, 2024

Explore the story of Eliza Blank, founder of The Sill, and her journey to bring houseplants to city dwellers. Discover how she established relationships with wholesalers, expanded shipping operations, and navigated the challenges of the early days. Learn about the hype cycle of plants and the connection between growers and consumers, and get a sneak peek into upcoming houseland trends for 2024.

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Introduction

00:00 • 3min

Career Background, Passion for Plants, and Early Beginnings

03:06 • 2min

Establishing Relationships with Wholesalers and Expanding Shipping Operations

04:54 • 2min

The Early Days and the House Plant Craze

06:57 • 3min

The Hype Cycle of Plants and Connecting Growers with Consumers

09:37 • 3min

When Eliza Blank moved from southern Massachusetts to New York City, she missed the verdant life full of plants that she had back home. In response, she started a website where people in her locality could order houseplants. This was the beginning of the Sill, a highly successful houseplant business. Epic Gardening Shop Homepage: https://growepic.co/3SBvM6D Botanical Interests Shop Homepage: https://growepic.co/49xSBzh Book Collection Page: https://growepic.co/49aORnn EG Homesteading Book: https://growepic.co/42Ea86r Connect With Eliza Blank: Eliza Blank, founder of The Sill, built a successful business in the houseplant sector in 2012, after she moved to her first apartment. By tapping into her family’s generational love of plants, she livened up her living space. This spurred the beginning of the Sill, a houseplant business that currently hosts 12 brick-and-mortar stores and delivers houseplants directly to customers. Today, Eliza continues to demonstrate a commitment to plants, brand building, and customer centricity.

Shop the Store As an exclusive for listeners, use code THEBEET for 5% off your entire order on our store, featuring our flagship Birdies Raised Beds. These are the original metal raised beds, lasting up to 5-10x longer than wooden beds, are ethically made in Australia, and have a customizable modular design. Shop now and get 5% off your first order. Get Our Books Looking for a beginner's guide to growing food in small spaces? Kevin’s book, Field Guide to Urban Gardening, explains the core, essential information that you'll need to grow plants, no matter where you live!

He also wrote Grow Bag Gardening to provide you with specialized knowledge that can bring you success when growing in fabric pots. Preorder Kevin’s newest book Epic Homesteading if you are looking to turn your home into a thriving homestead! Order signed copies of Kevin’s books, plus more of his favorite titles in our store. More Resources Looking for more information? Follow us:

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