Curious Elixir - The Science and Soul of Curious Elixir

When you meet someone building a brand with soul, you feel it. 

That’s exactly what happened when I spoke with JW Wiseman, the founder of Curious Elixirs, a line of booze-free cocktails that doesn’t just skip the alcohol but adds in adaptogens, bold flavor, and a whole lot of purpose.

We discuss how this brand was born out of personal transformation, how JW is rethinking the celebration culture, and why staying curious has become a guiding principle for both life and business. 

This is a story about conscious consumption, brand intimacy, and staying true to your values, even when it’s hard. If you’re interested in building something that blends health, flavor, and meaning, this one’s for you.

Here are a few highlights from the episode:

* Why JW calls Curious a “functional celebration” brand, not just a drink.

* The role of adaptogens and how they elevate the non-alcoholic experience.

* Bootstrapping and finding the right DTC growth model in a nuanced category.

* How they’ve built deep emotional resonance with their community.

* The power of naming, storytelling, and ritual in CPG branding.

Join us in listening to the full episode to hear what it takes to build a movement around conscious consumption, one bottle at a time.

For more on Curious Elixir, visit:  https://curiouselixirs.com/

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Today’s Sponsors:

Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/

Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more. 

 

REViVE Amazon Marketing Partners: https://revivemp.com/

REViVE Amazon Marketing Partners helps better-for-you CPG brands win on Amazon with niche expertise, founder-led strategy, and a true partnership model. Built by a CPG founder with a successful exit, REViVE only works with brands they believe in. Curious if Amazon is right for you? Book a Free Deep Dive Strategy Session today.