Defining Your Identity – branding in specialty coffee

This week we’re doing something special: sharing an episode from Good Folks Doing Good Work that dives deep into branding, clarity, and the heart behind the work we do. It’s a conversation about understanding who you are, what you’re trying to say, and how the choices you make — from design to customer experience — shape the way people connect with your brand. At its core, this episode is a reminder that branding isn’t about trends or aesthetics. It’s about intention. When you know your values and you communicate them clearly, you build something people can feel. We loved this conversation, and we’re excited to pass it along because it captures the kind of thoughtful, purpose-driven creativity we believe in. 🔖 Chapters – 00:00 intro 02:04 First coffee you remember 03:57 Most memorable coffee 06:03 Consistent coffees are the goat 10:20 Marketing for your audience 16:20 Approach for established vs new brand 31:12 Key things in the marketing space 48:55 What trend in coffee design should go away 01:03:26 Book Recommendations 01:07:21 Dream house followup 🔗 Links – Pomelo Coffee Consulting: Good Folks, Doing Good Work Podcast open.spotify.com/show/0BY3tPEogHxfqTenU1p4qJ?si=6730f165aa434a25 Website www.pomelocoffeeconsulting.com/ Instagram www.instagram.com/pomelocoffeeconsulting Lukes New Book www.pomelocoffeeconsulting.com/pomelo-book Cat & Cloud: Instagram www.instagram.com/catcloudcoffee/ Webstore www.catandcloud.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for us to share our experiences in the coffee industry and starting a business. Each week we sit down to talk about new challenges as business owners, how we utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!