If someone wants to buy something sizable, they want to find the best person to help them. Most people turn to Google for answers. The top search result for someone’s name is usually their LinkedIn profile. That’s where people start. And if they know the product or service they need, people will go to LinkedIn to see who’s available, usually starting with their network.

So your LinkedIn profile needs to be set apart from the rest. But the people in your network are looking for far more than a well-constructed profile. They want you to add value to their lives. When you approach someone with genuine interest and care about their outcomes, you’ll see success on LinkedIn. But don’t take my word for it—listen to this episode with Perry van Beek to learn more.

Outline of This Episode

[1:32] Why a compelling LinkedIn profile is important
[3:52] The #1 element that has an impact on sales
[5:41] How to tell your professional story on LinkedIn
[8:21] Balancing professionalism and personality
[10:06] How often to update your LinkedIn profile
[11:34] Tools to improve your LinkedIn profile
[14:22] Perry’s top LinkedIn profile dos and don’ts
[17:23] Show a genuine interest in others

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Why You Should Take a Genuine Interest in Your LinkedIn Connections per Perry van Beek, Ep #386