In VOGUE: The Archives cover image

In VOGUE: The Archives

Episode 9: From URL to Front Row: Bloggers Dial-Up Fashion

Nov 2, 2022
Discover how bloggers in the 2000s like Tommy Ton and Susie Lau disrupted the fashion world, bringing street style to the masses. Learn about the evolution of fashion blogging and the impact of influencers like Tavi Gevinson and Garance Doré. Explore the rise of street style photography and how bloggers transformed the industry by bridging the gap between fashion gatekeepers and consumers.
31:09

Podcast summary created with Snipd AI

Quick takeaways

  • Fashion bloggers disrupted the industry, democratizing fashion critique and challenging traditional journalism.
  • The rise of bloggers like Tommy Ton revolutionized street style photography, influencing fashion dynamics and industry accessibility.

Deep dives

The Rise of Bloggers in Fashion Journalism

The podcast highlights how in the 2000s, traditional fashion media like Vogue hesitated to acknowledge bloggers, considering them outside of polite circles. However, the burgeoning influence of bloggers led to a pivotal moment when Vogue covered a story on bloggers in 2010, signaling a shift in the fashion landscape. This reflected the clash between established high-fashion media and emerging online writers, shaping the future of fashion with blogs becoming a significant voice in the industry.

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