Episode 9: From URL to Front Row: Bloggers Dial-Up Fashion
Nov 2, 2022
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Discover how bloggers in the 2000s like Tommy Ton and Susie Lau disrupted the fashion world, bringing street style to the masses. Learn about the evolution of fashion blogging and the impact of influencers like Tavi Gevinson and Garance Doré. Explore the rise of street style photography and how bloggers transformed the industry by bridging the gap between fashion gatekeepers and consumers.
Fashion bloggers disrupted the industry, democratizing fashion critique and challenging traditional journalism.
The rise of bloggers like Tommy Ton revolutionized street style photography, influencing fashion dynamics and industry accessibility.
Deep dives
The Rise of Bloggers in Fashion Journalism
The podcast highlights how in the 2000s, traditional fashion media like Vogue hesitated to acknowledge bloggers, considering them outside of polite circles. However, the burgeoning influence of bloggers led to a pivotal moment when Vogue covered a story on bloggers in 2010, signaling a shift in the fashion landscape. This reflected the clash between established high-fashion media and emerging online writers, shaping the future of fashion with blogs becoming a significant voice in the industry.
Evolution of Street Style Photography and Blogging
The episode traces the evolution of street style photography, comparing current bloggers like Tommy Ton to historical photographers who captured street fashion. Tommy's innovative horizontal framing style revolutionized street style photography, influencing fashion choices and industry dynamics. The shift towards bloggers and street style influencers taking center stage at fashion events transformed the exclusivity of fashion shows, democratizing the industry and showcasing fashion beyond runways.
The Impact and Transformation of Fashion Blogging
Fashion bloggers in the 2000s paved the way for modern influencers and digital content creators, changing the fashion industry's landscape. They influenced brand sales, challenged traditional fashion journalism by democratizing fashion critique, and ushered in a digital revolution in online fashion engagement. The democratization and personalization of fashion commentary through blogging laid the foundation for a new era of interactive and accessible fashion journalism, reshaping the industry's future.
The dawn of the 21st century witnessed the proliferation of media, and a decided shift online. With access like never before, the fashion world was opened to new readers, fans, and enthusiasts through the eyes, and fingertips, of self-appointed chroniclers and critics who came to be known as “the bloggers.” In turn, these bloggers paved the way for the influencers of today.
Join us to hear how the era of blogging brought street style fashion into the hands of millions around the globe. This new era spawned the careers of unique and highly influential individuals like Tommy Ton, Susie Lau, Tavi Gevinson, and Garance Doré. We’ll learn how bloggers of this generation disrupted the fashion world, by tearing down the barriers between the fashion gatekeepers of the past and the consumers of the future. Listen in to discover how the once invite-only industry exclusives became a form of fashion entertainment for the masses--all with the click of a button.
Episode featuring: Tommy Ton, Susie Lau, Garance Doré, Tavi Gevinson, and Vogue’s editorial team Mark Holgate and Nicole Phelps. Hosted by Hamish Bowles.
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