In VOGUE: The Archives

Episode 9: From URL to Front Row: Bloggers Dial-Up Fashion

Nov 2, 2022

Discover how bloggers in the 2000s like Tommy Ton and Susie Lau disrupted the fashion world, bringing street style to the masses. Learn about the evolution of fashion blogging and the impact of influencers like Tavi Gevinson and Garance Doré. Explore the rise of street style photography and how bloggers transformed the industry by bridging the gap between fashion gatekeepers and consumers.

31:09

Creator website

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Fashion bloggers disrupted the industry, democratizing fashion critique and challenging traditional journalism.

The rise of bloggers like Tommy Ton revolutionized street style photography, influencing fashion dynamics and industry accessibility.

Deep dives

The Rise of Bloggers in Fashion Journalism

The podcast highlights how in the 2000s, traditional fashion media like Vogue hesitated to acknowledge bloggers, considering them outside of polite circles. However, the burgeoning influence of bloggers led to a pivotal moment when Vogue covered a story on bloggers in 2010, signaling a shift in the fashion landscape. This reflected the clash between established high-fashion media and emerging online writers, shaping the future of fashion with blogs becoming a significant voice in the industry.

Intro

2min

The Rise of Fashion Bloggers: A Journey Through the 2000s

3min

The Impact of Style.com and The Fashion Spot on Fashion Blogging

2min

Fashion Bloggers' Journey from Anonymity to Unique Perspectives

2min

Evolution of Street Style Photography in Fashion

6min

Rise of Fashion Bloggers and their Impact on the Industry

3min

The Rise of Fashion Bloggers and Influencers

13min

The dawn of the 21st century witnessed the proliferation of media, and a decided shift online. With access like never before, the fashion world was opened to new readers, fans, and enthusiasts through the eyes, and fingertips, of self-appointed chroniclers and critics who came to be known as “the bloggers.” In turn, these bloggers paved the way for the influencers of today.

Join us to hear how the era of blogging brought street style fashion into the hands of millions around the globe. This new era spawned the careers of unique and highly influential individuals like Tommy Ton, Susie Lau, Tavi Gevinson, and Garance Doré. We’ll learn how bloggers of this generation disrupted the fashion world, by tearing down the barriers between the fashion gatekeepers of the past and the consumers of the future. Listen in to discover how the once invite-only industry exclusives became a form of fashion entertainment for the masses--all with the click of a button.

Episode featuring: Tommy Ton, Susie Lau, Garance Doré, Tavi Gevinson, and Vogue’s editorial team Mark Holgate and Nicole Phelps. Hosted by Hamish Bowles.

Don’t miss out on new episodes of In Vogue: The 2000s on:

Apple Podcasts: listen.vogue.com/iv-apple-podcasts

Spotify: listen.vogue.com/iv-spotify

Google: listen.vogue.com/iv-google-podcasts

or wherever you listen to podcasts.

Learn about your ad choices: dovetail.prx.org/ad-choices