For brands in new categories, with disruptive products and complex solutions, sometimes your B2B audience will have no idea what you're talking about when you describe what you offer. In this instance, market education is a necessity.
On this FINITE Podcast, Jed Corenthal shares his experience educating the real-time streaming market as CMO of Phenix.
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FINITE: B2B Marketing Podcast for Tech, Software & SaaS