Difference between being GOOD and GREAT

In this episode Lee explains exactly what makes people great at performing or doing what they do and how you can apply it into your personal or professional life. He also covers how you can get people to remember things that you want them to remember, especially when performing on stage.

KEY TAKEAWAYS

• How many times have you been surprised when watching a talent show then wondered why the ‘best’ singer hasn’t won?
• There’s 2 types of emotion in this regard, the emotion that you feel and the emotion that you make other people feel.
• If you’re going to achieve your goals you have to attach a piece of music that you have a emotional attachment to, so you feel something.
• A desire is stronger than a want or need because you have an emotional attachment to that thing. So the lessons you teach should have emotion attached to them so your audience remembers clearly what’s been discussed.

• If you can get your audience to resonate with your message and story you’re getting across and you want them to feel as much emotion as possible. The more emotion, the better the performance.
• If you can get your customers or staff to feel emotion towards your business, then they’re more likely to be motivated to buy into your business.
• If you want to be great, then the key is getting people to feel positive emotions.

BEST MOMENTS

‘If it was me I’d remove the letter X from Xfactor and replace it with ‘emotion’’

‘Link emotion to your goals.’

‘Take your audience on an emotional roller coaster.’

‘The difference between being good or being great is emotion’

VALUABLE RESOURCES

• Liquid Thinker
• The Barcelona Way by Damian Hughes
• The Winning Mindset: What Sport Can Teach Us About Great Leadership

ABOUT THE GUEST

Professor Damian Hughes is an international speaker and bestselling author who combines his practical and academic background within sport, organisational development and change psychology, to help organisations and teams to create a high performing culture.

He is the author of eight best-selling business books, including Liquid Thinking, Liquid Leadership, How to Change Absolutely Anything, How to Think Like Sir Alex Ferguson, The Five STEPS to a Winning Mindset and The Barcelona Way: Unlocking the DNA of a Winning Culture. He has also been nominated for the 2007 William Hill Sports book of the year award for Peerless, his biography of boxing great Sugar Ray Robinson. In 2009, he co-authored a critically acclaimed biography of boxing legend, Thomas Hearns in Hitman: the Thomas Hearns Story. In 2013, his latest biography, Marvelous Marvin Hagler became the UK’s bestselling sports biography.

He was appointed as a Professor of Organisational Psychology and Change for Manchester Metropolitan University in September 2010.

He is currently serving as a member of the coaching team for Scotland Rugby Union and Canberra Raiders.

His innovative and exciting approach has been praised by Sir Richard Branson, Muhammad Ali, Sir Terry Leahy, Sir Roger Bannister, Tiger Woods, Jonny Wilkinson and Sir Alex Ferguson.

ABOUT THE HOST

For the last 15 years, I have been a multi-sector internal or external business improvement consultant, building the improved capability of individuals, teams and businesses.

In my spare time, I enjoy spending time with my two young children Jack & India. I also enjoy listening to and reading business & personal development material.

Lee Houghton is “THE Business Problem Solver”, a Management Consultant, CX Specialist and Keynote Speaker.

CONTACT METHOD

You can contact Lee Houghton on: 07813342194

Website: Lee@leehoughton.com

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