The Real Word Is Zillow’s New Touring Agreement Beneficial To The Industry? | The Real Word 317
Byron Lazine and Nicole White discuss Zillow’s non-exclusive touring agreements, what each one likes and doesn't like about the from, and the NAR practice changes set to go into effect August 17, 2024.
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Connect with Byron Lazine:
https://www.instagram.com/byronlazine
Connect with Nicole White:
https://www.instagram.com/nicolewhite.ct/
This episode's sources:
https://nowbam.com/zillow-introduces-non-exclusive-touring-agreement-in-response-to-nar-settlement/
https://nowbam.com/nar-practice-changes-set-to-go-into-effect-august-17-2024/
https://www.nar.realtor/the-facts/nar-settlement-faqs?narmail=CEOMessage&date=04-29-2024&user=1155937&itid=9710534
Timestamps:
00:00–00:53 Intro
03:00 Topic 1: Zillow’s new touring agreement
05:11 “Here’s what I like about the form…”
06:40 What Nicole likes about it
08:22 “Now I know they don’t have an agent…I can win that business.”
09:12 “Where I get a little worried…”
13:04 “Here’s Zillow’s position…”
14:04 Topic 2: NAR FAQ #53 & extension (going off of Zillow touring agreement)
14:25 “This shows you how much of a fricken grip…”
15:55 “NAR will not dictate…”
17:11 The term of the agreement is up to you & the consumer (no restrictions)
20:01 “Here’s what I think is insane…”
22:19 “Which agents should say, ‘I want to meet more ppl on home tours’?”
24:55 How Zillow’s touring agreement can help build trust
26:17 “If you know you’re exceptional…you should be motivated to meet more people on their terms.” (Otherwise, "you're putting them in danger")
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#zillow #narsettlement #nationalassociationofrealtors