Kai Nemzer, a Geometry Dash content creator and community curator, shares his insights into building online gaming communities. He reflects on the initial flop of his first Skool venture despite significant investment. Kai discusses his mission to empower younger gamers and the transformative nature of community engagement. He also highlights strategies for monetization through his successful Dash Academy, which attracted over 2,500 members, and shares his patient approach to achieving success in The Skool Games.
The failure of Kai's initial Skool launched a shift towards prioritizing community engagement through the specific needs of Geometry Dash players.
Building strategic partnerships with respected influencers is essential for establishing trust and credibility within the vibrant Geometry Dash community.
Deep dives
Building a Successful Community for Gamers
Creating a community focused on self-improvement for gamers involves understanding the audience's actual needs. Initially launched as a self-improvement platform for gamers, the community struggled to attract members until it pivoted to focusing on a specific game, Geometry Dash. By addressing a common desire among players to improve their gaming skills, the community has integrated self-improvement principles into the gaming experience, leading to an engaging learning environment. This approach has not only attracted members but has also sparked positive feedback as players realize they are receiving valuable life lessons alongside gaming tips.
Leveraging Partnerships in the Gaming Niche
The community leader aims to enhance credibility and trust through strategic partnerships with well-established figures in the Geometry Dash niche. Although achieving rapid subscriber growth through innovative content, there remains a gap in perceived trust compared to veteran content creators. By negotiating a collaboration with a respected figure in the community, it presents an opportunity to leverage existing reputations for mutual benefit. This approach not only fosters growth but also showcases the importance of alliances in building a thriving community.
Fostering Participation over Consumption
The Geometry Dash community is distinguished by its deep passion and creativity, where players actively engage in creating and sharing content. This environment encourages not only gameplay but also the crafting of levels and entertaining content, fulfilling players' aspirations to be contributors rather than mere consumers. The community aims to empower members by providing them with the tools and knowledge to excel in one of three aspirations: improving gameplay, creating content, or becoming a part of the Geometry Dash culture. This focus on active participation ensures that members feel valued and fulfilled, countering the prevalent trend of passive consumption found in many gaming communities.