16: Marketing Expert Samantha Russell of FMG on the Founder’s Journey from Bootstrap to Exit | Why Specialization is Powerful for Start-ups | What Digital Marketing Strategies Work Well in Financial Services | How to Ramp Sales with Stories

99% of fund managers are doing social media wrong. Stale and stagnate. Nobody wants that. How do you get to the 1% that stops the scroll? Put some fun back in your fund game. 

Today, Samantha Russell is coming on the show to teach you how to do just that. 

Not only has Samantha been named an investment news 40 under 40, a Think Advisor Luminary, and one of the top 10 individuals to watch in wealth management but she’s also holds the role of chief evangelist in a highly successful marketing agency serving a whopping 40,000 clients.

In this episode, Samantha and Stacy discuss:  

·       Her backstory, from bootstrapping with a nonexistent marketing budget to exit

·       Tips for leveraging stories in your marketing to ramp up sales

·       The key to mastering feel-good authenticity online, in sales conversations, and beyond

…and so much more! 

Authenticity isn’t always easy in a performance-obsessed industry, but Samantha’s got you covered. Grab your headphones and get ready to learn from the best. 

More About Samantha Russell:

Samantha Russell is the Chief Evangelist at FMG, an all-in-one marketing platform that helps more than 40,000 financial advisors and insurance agents attract new leads, stay connected with clients and grow their businesses. 

In her role at FMG, Samantha teaches financial advisors how to utilize digital marketing strategies to produce exponential growth through website development, content marketing, SEO, social media, and video.

Resources mentioned in the episode:
Book: How to Talk so Little Kids Will Listen, Samantha's communication bible that's actually a parenting book!

Song: U2 - A Beautiful Day
 

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