

James Vowles: podium pride + Williams’ winning potential
Oct 7, 2025
James Vowles, the Team Principal of Williams Racing, shares his ambitious vision to restore the team's former glory. Discussing Carlos Sainz's emotional podium finish in Baku, he reveals how it reignited team spirit. Vowles dives into the dynamics of managing a talented driver pair and how Alex Albon’s confidence has grown this season. He also reflects on essential lessons learned from his time at Mercedes as they prepare for the changing landscape of Formula 1 in 2026, creating exciting opportunities for the future.
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Trophy In Reception Moved The Factory
- James describes the moment the Baku podium trophy was placed in Williams reception and staff queued to touch it.
- He says that small public recognition meant the world to people who sacrificed for the team's rebuild.
One Podium Is A Step, Not The Goal
- Vowles treats the Baku podium as a single milestone, not a destination, and wants consistent results.
- His focus remains building championship-level DNA and infrastructure rather than celebrating one result.
Small Business Exit Shaped Leadership Skills
- Vowles ran a small software business to 80 people and exited, which taught him hiring, HR and investor relations.
- He says those lessons directly helped his approach to running Williams.