365: The Personal Branding Series Part 3: Avatar Alignment

Hey Goal Digger, today we're diving into part 3 of The Personal Branding Series, and this is a big one! You want to make sure that the content you're putting out there attracts your ideal customer (aka avatar). Let's dive in!

Highlights

00:31 Let’s get started

01:09 Why people struggle with narrowing down their avatar

03:27 Discovering who your ideal avatar is

05:34 Understanding the psychographics of your avatar

08:14 How to attract your ideal avatar through your social media

09:42 Book recommendation: Let Your Life Speak by Parker Palmer

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Host Bio:

Kimberly Olson is a self-made multi-millionaire and the creator of The Goal Digger Girl, where she serves female entrepreneurs by teaching them simple systems and online strategies in sales and marketing. Through the power of social media, they are equipped to explode their online presence and get real results in their business, genuinely and authentically. She has two PhDs in Natural Health and Holistic Nutrition, has recently been recognized as the #2 recruiter in her current network marketing company globally, is the author of four books including best-sellers, The Goal Digger and Balance is B.S., has a top 25 rated podcast in marketing and travels nationally public speaking. She is a mom of two and teaches others how to follow their dreams, crush their goals and create the life they’ve always wanted.

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